Glasgow, UK / 11 October 2022 – After a formal tendering process, Scottish-based communications agency, GRM Marketing, has been engaged to provide marketing sponsorship services to Fife Cultural Trust (OnFife).
OnFife is Fife’s leading cultural organisation that manages over 40 venues and associated events across the region. GRM Marketing will work with OnFife to build sponsorship activity into the organisation that generates mutual benefits for OnFife and partners.
“We are delighted to be working with the very creative team at OnFife, working across the venues, galleries and theatre productions to assist with sponsorship and partnerships that will add even more value to the stable of productions and events OnFife already put on.
“At a time when people are looking at their leisure spend, we will assist in bringing partners in to add value to existing projects – we hope to announce our first partnership in October 2022,” said Gordon Ritchie, Managing Director of GRM.
GRM will work with OnFife over 12 months to form the organisation’s sponsorship framework to help generate synergetic relationships for OnFife and partner businesses. A registered charity, OnFife is well positioned to help share partners’ message and raise profiles across Fife, managing venues such as the Kirkcaldy Galleries, Adam Smith Theatre and five-star visitor attraction Dunfermline Carnegie Library & Galleries.
Sponsorship is a new venture for OnFife, which is looking to connect with potential sponsors locally and globally. Dan Brown, Head of Creative Development at OnFife said:
“As a charity, every pound we can raise helps us deliver free and affordable entertainment and learning for the people of Fife.
“We're excited to be working with GRM Marketing to explore creative ways to diversify our income and we're looking forward to connecting with partners who share our commitment and values.”
The birthplace of Adam Smith - “the father of modern economics” – Fife hosts a wealth of cultural events and venues attracting visitors annually from around the UK and abroad and can be found at www.onfife.com.
Find OnFife online: