Via Sponsorship is Scotland’s leading sponsorship conference and looks to boost the profile of sponsorship. The conference aims to increase the knowledge, understanding and benefits of sponsorship as well as provide a platform for businesses, influencers, young athletes, musicians and performers to connect, discuss ideas and generate opportunities for sponsorship.
After the postponement of The Via Sponsorship 2020 Conference, GRM Marketing decided to take the conference online in a four-part webinar series. The webinar series has brought together highly-qualified and experienced speakers to discuss the future of Sponsorship and to engage with delegates on subjects around Sponsorship, how to get it and where to invest.
Webinar One featured Andy Westlake, Chairman of the European Sponsorship Association, Alan McLeish, Managing Director of The QTS Group and Andrew Pindar OBE DL GAC Pindar Partner.
The webinar can be viewed here;
https://www.youtube.com/watch?v=ynDplCMbdN8&t=3649s
Webinar Two featured Maureen McGonigle, Founder of Scottish Women in Sport, Duncan Smillie, Owner of Glasgow Rocks and Board Member of Partick Thistle Football Club and Lieutenant Hugo Mitchell-Heggs, Royal Navy Submariner and team member of HMS Oardacious who raised thousands of pounds worth of sponsorship money when the team took on the Talisker Whisky Atlantic Challenge in 2019.
The webinar can be viewed here;
https://www.youtube.com/watch?v=UHeXnAwq620&t=301s