GRM were tasked with creating an edgy on-site night club that fitted with the Aftershock theme at various festivals in Britain. GRM created an engaging brand for aftershock at 12 festivals including Download festival, Reading Festival and Creamfields, providing 17 different tents/venues which targeted at 18-30 year olds. 

GRM employed over 60 students and trained bar staff to dispense Aftershock as a sample to Festival go-ers and engaged the public in the Aftershock themed activities. GRM set up 3 large tents that were used as night clubs, as well as jacuzzis, DJ’s booths, water pistols, obstacle courses, quirky games and an infamous Beyonce bouncy castle. 

The events were designed to push the boundaries at the festivals and won an award for the most creative and engaging facility at the festival site. A media company was employed to film the aftershock events and supply to a TV company for the public to view.