Client: Team Maverick – a privately funded program of various sailing teams that compete internationally.

Project: Commercial Marketing Management and Partnership Strategy

Objective: To develop partnerships and create winning sailing teams

Partnerships: GRM successfully nurtured partnership agreements with the following organisations…

• The GREAT Britain Sailing Team
• The Department of Industry & Trade
• Global Consul Offices including the British Consul General
• Zhik Clothing

Strategy:
GRM travelled to London to meet with the British Government in Whitehall to get the Great Britain Campaign behind the event and secure a deal. We also forged relationships with Zhik Clothing, leading to an agreement to supply the team with professionally branded kit. 

Go-Live:
GRM’s first partnership event for Team Maverick was held on 13th June 2018 to tie in with the Rolex Newport-Bermuda Race and was located at the 41 North Hotel, Newport Rhode Island. A presentation was organised for a specially selected panel including Quentin Stewart (owner of Team Maverick), Gordon Kay – Managing Director of Infinity Yachts, and Eric Goetz – America’s Cup Yacht builder. Also present was a large audience of 90 delegates and the resulting discussion about Maverick’s technology and vision was lively and productive.

Outcome: 
Kirsten Chambers-Taylor from the British Consulate said “This was an excellent event showcasing the best of GREAT Britain, with an audience of over 90 guests, well exceeding our expectations. The response we have had has been excellent, with the business links now actively taking place and we look forward to GREAT partnerships in the future”.

GREAT Team Maverick was placed first in its class in the Newport-Bermuda race and was the first boat to cross the finish line under 50ft.