Objective
To plan, coordinate and carry out impactful photography, video and PR for Royal Navy team and Talisker whisky Atlantic Challengers, HMS Oardacious.
 

Strategy
GRM were assigned with the difficult task of delivering effective PR for the Royal Navy Team, HMS Oardacious during the Talisker whisky Atlantic Challenge. This was also due to the team being affected by “purdah” in the General Election.

The GRM team carefully planned logistics to capture the events including securing RIB hire, film equipment, safety kit, travel, accommodation, accreditation and speaking to the relevant parties to be aware of timings and event requirements.

GRM then organised PR, photography, video and worked on effective angles and story compositions to produce articles ready to push out to national press, magazines and social media.

Outcome
GRM travelled out to the Talisker Whisky Atlantic Challenge race start in La Gomera in December and the race finish in Antigua in January to carry out impactful photography, video and PR for Royal Navy team and Talisker whisky Atlantic Challengers, HMS Oardacious.

GRM coordinated strategic still & video action shots of the team and conducted interviews pre and post-race. This would create powerful footage for the Royal Navy & HMS Oardacious team to use in order to promote their campaign and to capture press.

GRM contacted news desks and national media to inform them of the story and produced press releases for the team’s embarkment and their arrival. GRM then captured both still and video footage to fit with each release, send out to press and to effectively capture the Royal Navy & Oardacious campaign. The release was then promptly distributed, and the HMS team were featured the following day in national and regional and specifically targeted Navy papers including; The Telegraph, The Courier, Portsmouth News, The Helensburgh Advertiser, the Carrick Times, AllmediaScotland among others. Further to this a follow up feature was requested on the team, where GRM conducted an interview on the team during rest and recuperation, touching on their motivations, challenges and how the Royal Navy prepared the team. 

As well as flat press, GRM constructed a number of videos with the footage taken for the team, which were successful featured and shared on web and Social Media platforms, achieving reach to boost the teams campaign and boost their fundraising target.