Objective
To plan, coordinate and carry out impactful photography, video and PR for Via Sponsorship athletes, Rossignol and Ambition Racing at the English Alpine Championships in Bormio, Italy.

Strategy
GRM travelled out to Bormio, Italy for the English Alpine Ski Championships to carry out impactful photography, video and PR for Via Sponsorship athletes, Rossignol and Ambition Racing.

The team at GRM planned photography and coordinated shots of the athletes in action, team shoots and interviews post-race. The GRM team also took footage of sponsor Rossignol’s promotional stand at the championships to showcase the products which they on offer throughout the week.

The team then worked on effective angles and story compositions to produce videos and articles ready to push out to the relevant mediums.

Outcome
As well as each of our Via Sponsorship athletes achieving positions on the podium, GRM produced effective action shots of athletes, interviews, team photoshoots and video footage for sponsors, Rossignol. These were featured on web and Social Media platforms and achieving a huge international reach.

Effective shoots were produced of the athletes in their branded kit, in action, on the podium and Rossignol footage showcased the which they had on offer throughout the English championships.

Further to this, GRM secured Via athlete, Nicole Ritchie with further sponsored kit from Rossignol to allow her to continue training and compete at the highest level. A successful marketing campaign was delivered for Rossignol, Via Sponsorship and Ambition with all objectives met.