Objective 
To build up the profile of BROAR, create awareness, generate support for the team and begin to tell the story about BROAR and their epic challenge.
 

Strategy
To build up the BROAR online presence, through web & social media and advise on an appropriate content marketing campaign.

To carefully plan logistics for the event including programme, invitations, timings and liaise with the venue to conduct a full recce on facilities for the day’s management. 

To organise PR, photography and press for the event which could be distributed and used across various platforms.

To organise appropriate kit to effectively carry out the campaign boat launch including lifejackets, a media chase boat, boat wraps for brand recognition and trailers. 
 

Outcome

Web & Social Media
Social media platforms for BROAR were created including Facebook and Instagram and populated content with original videos, imagery, texts and interactive posts and following was increased dramatically with Facebook alone achieving an organic reach of 4000. 

Television, Radio & Press
GRM contacted news desks and national media including BBC, STV & Clyde radio to inform them of the campaign and produced effective press releases which were distributed effectively.  STV then came down to the coordinated event and ran a news story on the campaign the following day. BROAR’s campaign was then featured on Clyde’s Sunday morning early bulletins pre event between 7:00 & 9:00 and the team were also interviewed on BBC’s Good Morning Scotland the following Monday morning.

GRM’s press releases were also featured along with press photography in national and regional papers including; The Scotsman, The Telegraph, The Herald, The Sunday Times, The Metro, The evening Times, All Media Scotland, The Dumbarton Reporter, The Helensburgh advertiser and The Sutton and Croydon Guardian.