Over 90 delegates attended the conference including industry experts, influential speakers, athletes and businesses were all brought together from an international level and educated on the value of sponsorship. This allowed them to network open and transparently to discuss and generate ideas and evaluate just how to get the best return when considering a sponsorship deal. This in turn, boosted the profile of sponsorship in sport.

Delegates included; The director of the European Sponsorship Association, Toby Hester; The founder & chief executive of Scottish Women in Sport, Maureen McGonigle; The commercial director of Aberdeen Football Club, Robert Wicks; The brand director of AkzoNobel, Nathalie Quéré and many more. 

Through the strategic planning and negotiation of GRM, every athlete who attended Via Sponsorship was awarded a sponsorship boost from London based agency Pinnacle Sports Group. Giving them a minimum ROI of 1:10.

What is more, the conference raised over £500 for the Ellie Soutter Foundation.

Conference success was mentioned on multiple platforms online, in National papers & Magazines. The media coverage included the BBC, Rock Sport Radio, Yachting life, The Sun, The Herald, Evening times, The National, AMS, SportCal and Sporting Life.