Objectives

GRM were engaged by Halifax-based creative engineering firm Enginuity Inc. A Canadian leader in mechanical engineering, electronics design, robotics, automation and product design, the highly driven team specialise in providing an innovative approach to solutions-based tech enablement. The team were seeking to expand its solutions services into the UK market and sought to partner with GRM assist them in gaining access to key industry contacts and showcase their innovative engineering solutions.

Strategy

• Showcase Enginuity’s products in key markets and events.

• Generate brand awareness and storytelling through focused sponsorship campaign.

• Provide networking opportunities and connect Enginiuty with key industry contacts.

Outcome

GRM worked closely with Enginuity and sub-brand Snap Innovations to build brand awareness and showcase the firm within the engineering and marine industries. GRM have showcased the firm at a host of international events such as the Yacht Racing Forum and the Scottish Engineering Expo as well as connecting them with a host of contacts in both industries, leading to a number of leads and partnership opportunities.

GRM also created a sponsorship campaign for Enginuity and Snap Innovations as part of their Oban training programme, providing superb brand exposure, allowing for test use and showcasing their innovative products in action and development of a dynamic narrative with stunning visuals and compelling content.