Objectives

GRM were approached by Dutch renewable startup Flag Turbines to support the business in developing its marketing capabilities and gear up strategically ahead of their first product launch.

Strategy

• Create a strategic marketing plan and content calendar to work in consort with product development and launch.

• Generate a content bank of video and photography content.

• Grow the business's social channels, running social accounts and creating blog posts for website.

• Create and coordinate the team’s presence at key industry events.

• Connect Flag Turbines with key industry contacts and support development into the British market.

• Identify, qualify and pursue leads.

• Develop a bespoke internationally compatible website to showcase Flag Turbines and drive lead generation.

• Identify and secure funding opportunities for upscaling business.

Outcome

GRM developed and executed a strategic marketing plan for Flag Turbines, garnering significant attention and interest in the product and securing a significant funding opportunity for the business.

The team also orchestrated a successful Scottish launch for Flag Turbines, unveiling the product at a major Engineering exhibition and connecting the Dutch team with a host of key industry contacts. During their time in Scotland, Flag Turbines were also taken to meet with leading research institutes regarding product development and trials. GRM were also able to capture striking video and photo content of the turbines on the West Coast, creating a strong bank of content for current and future use in developing the brand and its narrative.

GRM also took charge of Flag Turbines content and social media channels, giving them a makeover to align to the newly developed brand identity. By creating engaging content the team saw dramatic growth and attention across social channels.

Working alongside partners Bauer Media, GRM completed Flag Turbines overhaul by creating a bespoke new website, populated with strong engaging content, that will enable the team to generate new leads and grow internationally.