Objectives

The Our Isles and Oceans campaign is a project with three main objectives to be delivered over three years;

• Youth opportunity and development
• Unity through sport and sustainability
• Global business networking

The campaign will be formed around a partnership with the leading sailing sports sponsorship franchise Clipper Ventures and the Clipper Round the World Yacht Race. This will be the cornerstone of the campaign, but not restricted or limited to this platform.

Our intention is to connect outward looking UK businesses with a Youth and Professional development programme delivered through Sport.

Strategy

To deliver photography and creative content for use across social media.

To tell stories of each ambassador and the campaign itself through impactful PR.

To build up brand awareness of Our Isles and Oceans.

To build up awareness of sustainability.

To share content, news and developments with fellow businesses and relevant accounts and communities.

To recruit ambassadors who want to join the adventure.

To inspire followers on social media with new and enticing content including motivational quotes & posts, educational posts, exciting content of the 68-foot yacht, news stories, Our Isles and Oceans updates.

To tell the story of the campaign through our Social Media channels.

Outcome

GRM Marketing worked closely alongside Clipper Ventures and Bauer Media. Together, they have built the platform from the ground up. The website was created by Bauer Media. The photography was produced by GRM and Clipper Ventures. The copy of all platforms was produced by GRM and GRM implemented a Marketing Strategy, building up social media platforms.

GRM also produced a number of releases which were distributed to press and picked up by local papers and national press.

Further to this, GRM are currently securing a range of different ambassadors to join the project.