Objectives

Fife’s cultural trust OnFife contracted GRM to undertake a strategic review of the organisation's assets, assessing their suitability and potential for sponsorship and to develop a framework for the organisation to undertake sponsorship activities as a new funding pathway.

Strategy

• Conduct strategic review of OnFife facilities and sponsorable assets.

• Interview staff and board members to gain understanding of current state of play and assess opportunities.

• Educate and engage with OnFife staff on sponsorship to create early adopters and advocates.

• Create sponsorship assets for use based around OnFife opportunities.

• Develop sponsorship framework tailored to OnFife’s culture.

• Create sponsorship test event.

• Lead generate and network within sponsorship community.

Outcome

GRM undertook an extensive review of OnFife’s facilities and assets, assessing their current capabilities and future opportunities as sponsorable assets. This involved spending considerable time engaging with the facilities and the OnFife team to gain a deep understanding of the trust. The team then presented a formal review to the OnFife board and provided a series of recommendations for the trust to begin the process of gearing up for sponsorship, creating sponsorship opportunities and creating a sponsorship framework within the organisation. The team also engaged with the OnFife team to educate the team on sponsorship and develop a deep understanding within the organisation as they began cultural transition towards sponsorship.

GRM created a tailored sponsorship framework for OnFife, providing clear and detailed guidance in how to identify, create, establish and deliver sponsorship. This processes included creating a bank of sponsorship assets for OnFife and outling the current shortfalls and future needs which needed to be met as part of the ongoing sponsorship process, enabling OnFife to create effective sponsorship packages. The team then assisted OnFife with lead generation and networking, creating a sponsorship test event where they successfully showcased their facilities and assets to the community and began conversations around sponsorship.