
Objectives
Following on from her successful participation in GRM’s Oban Training Programme, the team set out to support Laura Hampton in her ambitions to pursue a career within sailing by generating funding to complete her sailing training and providing a pathway into the sport.
Strategy
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Identify and develop sponsorship opportunities for Laura within sailing.
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Negotiate and deliver sponsorship, satisfying both Laura’s funding needs and sponsors' expectations.
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Identify opportunities within GRM's sailing network for Laura.
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Ensure training pathway for Laura to enable smooth transition into sailing role.
Outcome
GRM secured sponsorship from philanthropic sailing organisation Royal Dee Yacht Club who generously agreed to support Laura on her journey into the world of professional sailing. This funding enabled her to complete her training alongside her final year of study at university.
GRM then identified opportunities within their network and managed to support Laura in getting a role with Clipper Ventures as AQP about Team UNICEF for the 2023/24 Clipper Round the World Yacht Race. This Laura with fantastic experience and exposure across a major international race and represents an incredible opportunity to begin her sailing career amongst some of the sports top athletes and crew.
Prior to race start GRM organised for Royal Dee to present Laura with the club's Burgee and has ensured that the club are kept up to date on her progress throughout her training and the race.
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