Objective
To launch a sport sponsorship conference which will be the first of its kind in Scotland to increase the knowledge, understanding and benefits of sponsorship in sport as well as educate and inform businesses and professional athletes on the importance, processes and power of sponsorship in making their businesses or careers a success.

Strategy
Designing an educational conference that will attract prominent speakers, sponsors, delegates in the industry and young athletes at the start of their careers. Creating a programme which will feature informative presentations, case studies, workshops, panel discussions and plenty of opportunities for networking. Build a strategic communications plan and design a campaign which will maximise reach, engage the public and successfully reach the target audience.

Campaign concepts worked up were to be rolled out across digital advertising, social media and out of house advertising. Concepts include the design and distribution of promotional materials, generating content on Social media platforms and creating radio and press activity.

Results
The conference is set to attract a wide range of top class keynote speakers and experts within the Sponsorship industry, athletes, sponsors and delegates. These speakers include: 

Ardi Kolah, Author of Improving the Performance of Sponsorship and Conference Chair

Toby Hester, Director of the European Sponsorship Association

Maureen McGonigle, Founder & Chief Executive of Scottish Women in Sport

Nathalie Quéré, Brand Director, AkzoNobel

The conference has already received huge interest and this has continued to grow. The conference will take place at the University of Strathclyde on the 5th & 6th March. To keep up to date on the Via Sponsorship conference and to find out more information on the event can be found at:

www.viasponsorship.scot