Objectives
GRM are currently leading the Partnership and Sponsorship Strategy for Tulikettu Racing, a brand-new ocean racing team. Tulikettu Racing will be competing on the first Infiniti 52R which features cutting-edge technology and will be taking part in some of the top ocean races in the world. 

GRM are working closely with all members of the Tulikettu Racing marketing team to create an exciting and engaging story that will draw in supporters and partners to take part in this innovative project. 

Strategy

• To create and develop the brand of Tulikettu Racing 
• To deliver an effective marketing and sponsorship strategy 
• To build and nurture partnerships and relationships with leading businesses and organisations with a particular focus on Finland 

Outcome
Tulikettu Racing has been launched with the yacht currently on delivery to the UK for final rigging and safety trials. The project is in its early stages with its first race outlined as the Rolex Middle Sea Race in Malta in October 2021.