Objective 
To Plan and manage a world class training programme in Chamonix for team BROAR to prepare them for their epic challenge to row 3000 sea miles across the Atlantic Ocean.

Strategy

• To manage a relationship between team BROAR and X-training school. 
• To secure a sponsor for this International training programme.
• To carefully plan logistics for the trip including kit, media equipment, travel, accommodation and coordinate schedules between the athletes, the trainer and the GRM team effectively.
• To organise PR, photography and press for the event which could be distributed and used across various platforms.

Outcome
After securing a sponsorship from US based Swift Morris, GRM coordinated three-days of intense endurance training for BROAR out at Chamonix’s notorious X-Training School with accomplished athlete, Chloë Lanthier. 

The training programme covered both mental and physical training with planning strategies, mountain accents, sleep deprivation training, pacing and muscle oxygenation and sessions on effective nutrition, fuelling and hydration strategies. The boys were also monitored and tested throughout the weekend to create a specific programme to their own body, performance and goals.

GRM also captured video footage and still imagery of the boys training with the athlete for use on social media, for production and for press purposes and to help BROAR with their campaign. Throughout the trip, GRM were continuously posting these on BROAR’s social media sites with appropriate captions to let followers and sponsors follow the story and increase awareness of the boys and their challenge. 

Following the weekend, GRM also produced a release which was distributed to press and media which was picked up by national press.

Team BROAR left feeling better prepared for their Atlantic challenge leaving Chamonix with new, expert knowledge and invaluable experience training with X-training school’s Chloë Lanthier. Following the training, the boys also received tailored training programmes specific to their person and have been given nutrition advice. Further to this, this new relationship created new sponsorships for BROAR to gear them up for their challenge from LYO Foods and Patagonia.